Now into his fifth year as the chief executive officer of sportsbetting company Orbis Technology, David Loveday talks to iNTERGAMINGi about his views on igaming and his experience of the industry so far

IGGI: Which igaming brand do you most admire?
DL: With over 20 fantastic clients I can’t possibly separate them - however, outside the Orbis customer base there is only one choice - Bet365.

IGGI: What was your last igaming epiphany?
DL: This is a difficult one as I’m a non-gambler. However, playing our Chain Reactors brand for the first time was pretty awesome.

IGGI: What do you predict the next big thing in igaming to be?
DL: I think the next big think in igaming will be open casinos based on compelling brands. Customers want to pick and choose the content they desire and not to be confined to the offering of one supplier.

IGGI: What advice would you have for newly launched online gaming operators?
DL: My advice to an operator, which is set to launch is to really check that the system you implement is open. That means the operator should be able to pick whatever content they want from any supplier. It would also make sense that the system treats every customer as a single entity and that the single entity enjoys a single wallet.

IGGI: What is your proudest achievement within igaming?
DL: My proudest achievement within igaming is employing staff who deliver so much to the customers. I am also extremely proud that nearly half of the Orbis team have been with us over five years.

IGGI: What traits do you most and least admire about the online gaming industry?
DL: The trait I most admire about the online gaming industry is that compared to most other industries it is decisive, quick to move and not scared to take risks. I least admire those in the industry who won’t embrace what customers really want, which is the ability to choose whichever content they want.

IGGI: What has been the largest project for Orbis Technology in 2008?
DL: In 2008 we have had two major projects. We were delighted to work with Betfair on the successful arcade and obviously the William Hill sportsbook and call centre, a complex but massively rewarding experience.

IGGI: What are your thoughts on the igaming industry moving into 2009?
DL: 2009 is set to be a pivotal year. I think most people realise that there is not going to be another poker. All of us need to focus on improving our existing offerings and managing the end user as effectively as we can.

Throughout this year everybody will embrace the idea of single account, single wallet. In terms of gaming, the trend is towards domination by brand-based games, I expect this paradigm to gather pace.

Social networking is now widely accepted and I expect the next generation of gaming portals to embrace these ideas making gaming a more individualised experience.