George Shamugia, Singular’s CEO, describes the importance of thinking big in order to create the ultimate sports betting platform.
WITHIN sports betting, the competition has been intensifying for years. It has reached a point now where it’s becoming ever more financially testing for operators to acquire and retain new players and to minimise churn rates on their platforms.
In some markets, the situation is even worse due to increased regulation and unsustainable costs associated with awarding free bets and offering enhanced odds to retain customers.
