iNTERGAMINGi looks ahead to the third iGaming Super Show
Background
The iGaming Super Show aims to bring the online gaming industry together with two distinctive zones, ensuring the main sectors of the industry are represented. Held at the Royal Dublin Society in Dublin, Ireland, May 22-25, the event covers a number of high-level industry topics such as trends, business and regulation in i-gaming and online marketing and acquisition strategies.
The event is now in its third year, with its inaugural event being held in Prague. “We moved the event to Dublin last year as logistically the city was better able to cater for us - larger, high-tech venue close to the city - and generally Dublin is a great centre for many online companies, with the likes of Facebook, Google, IBM, Pocket Kings, BetDAQ, Paddy Power, Gala Networks, Betfair, FinSpreads, SportingBet and Moneybookers all based in the city. Equally it’s an easy destination to reach globally,” said Märit von Stedingk from iGaming Business.
Free to attend for all delegates, the show attracted 2,624 in 2011, with more expected this year. “Last year we had just over 70 exhibitors and with 60 per cent of the floor space booked already, we are on our way to reach that number this year,” said Stedingk.
What to expect
The event will take a global look at the online gambling market, with many high level speakers already confirmed. Looking primarily at the US and European marketplace, the conference will concentrate on newly regulated markets, the latest opportunities and financial analysis of each sector.
Notable sessions include a look at the after effects of a regulated Spain, an insider look by the manager of the Danish Gaming Authority into the newly opened Danish market, as well as an in-depth analysis of the challenges presented by the regulating European marketplace on i-gaming businesses, assessing business risk, licensing, operation, supply and whether the single market approach is the long-term solution.
Speakers such as the CEO of Virgin Games, the head of online gambling operations at WMS and the managing director (i-gaming interest) of Deutsche Bank will all give their professional opinions on their specialist subjects. A special focus will also be given to the US, with two sessions giving an overview of the market and where any opportunities exist.
Exhibitors
Victor Chandler
Victor Chandler will be exhibiting at the show as Bet Victor, which is the new brand name from the company. It will be showcasing its sports, casino, poker and games and mobile products, as well as new offers and specials for its affiliates to promote.
“We have decided to exhibit as we want to get the new brand name in front of as many people as possible. Also, these shows are a great way to meet with both new and existing affiliates and are always great for generating new business,” said Sarah Caskie, Bet Victor affiliate co-ordinator.
“I am most looking forward to meeting with affiliates both old and new and building on exitsting relationships with our partners,” she added.
Affactive
“We're excited to be exhibiting an exciting new brand - Jackpot Grand Casino,” said Rick Peterson, Affactive affiliate manager. “Running on RTG, Jackpot Grand is sure to make a terrific new addition to our portfolio of top-performing brands, such as WinPalace, Slots Jungle, Casino Titan and Golden Cherry. We want to make a splash with the launch of our new brand and there is no better place to do it than the iGaming Super Show,” he added.
Counting House
Counting House has an established suite of payment services available for the anticipated opening of the US legal gaming market. Inbound and outbound wire and ACH facilities, payment card processing, check deposit and check issuing are all currently available for licensed US activity. The company will be offering free copies of its books “Payments for iGaming” and “Fraud Management for iGaming” on its stand at the show this year.
What’s new
Learning Clinics
New for 2012, the show is hosting a number of different learning clinics - WordPress Learning clinic, SEO Learning Clinic, Cultural Search and Conversion Learning Clinic - allowing delegates the opportunity to get a one-on-one consultation with specialist consultants on a range of different subjects.
PRiME
The Professional iGaming Management Education (PRiME) learning day will launch at the show this year. PRiME is intended for new entrants to the market, providing an intensive one-day course on all areas of i-gaming, from payments and marketing to recruitment and fraud. The day will cover the foundations of starting an online gambling business, breaking up the sessions as follows:
• An introduction to the basics of licensing • Budgeting, benchmarking and KPIs • Technology and software options • Human resources and recruitment • Player ID verification • Payments, fraud and security • Affiliate marketing and programmes • Player acquisition
The session will give participants the foundations needed to successfully enter the online gambling sector. With only 30 places available, the learning day, which is due to be held on May 23 at the show, will ensure delegates are able to have an intensive 360 degree overview of the market and a unique chance to voice their opinions and concerns to experts in their field in a classroom environment. The show will also run a multi-track advanced conference for general admittance.
VIP programme
This year’s show will also see the launch of a VIP programme, a dedicated plan to ensure the highest level executives will be attending the event.
The advantages reserved to VIPs are as follows:
• Exclusive VIP drinks reception on May 22 between 7.30pm - 10.30pm • Dedicated VIP account manager • Dedicated VIP badge pick up • Unlimited access to the VIP lounge on both days • Reserved front row seats in all conference rooms • Fast track entry into the exhibition venue on both days
