Paytently CEO Sam Barrett outlines why personalised payment solutions can revolutionise the sector.


The trend of personalisation has been observed widely in the realm of sports betting in 2023, for example. However, its impact could also soon be felt more strongly in the payments sector.

Talking to iNTERGAMINGi, Sam Barrett, CEO of payment solutions provider Paytently, insists differentiating the experience for each user and client can prove crucial.

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