INTERGAMINGi surveys the sports betting landscape, taking in the latest developments across a range of disciplines.
WHEN it comes to providing a solution to a missing offering in sportsbook – a fitting response to the customer question, “why can’t I bet on that?” – one recent innovation that has proven to be a hit is same-game multiples within football.
Hitting the sweet spot for operators by appealing to high-quality customers while also shifting the focus from low-margin markets and with fewer opportunities for the user to compare prices, the appeal of bet-building products with an increasing functionality across what is now a range of sports to customers is self-evident.
