Levon Nikoghosyan, CEO of PartnerMatrix, explains why operators should be using real-time data to improve relations between their affiliate managers and affiliates.

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PARTNERMATRIX recently introduced a new API development that helps casino and betting websites have a better understanding of their affiliate marketing programs.

The real-time data API feature allows affiliate managers to track users’ actions in real-time, without delay or inaccuracy, view instant reports and access their full history and flow. INTERGAMINGi sat with PartnerMatrix CEO Levon Nikoghosyan to get the lowdown.

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