INTERGAMINGi examines the changing face of Asia, a huge yet complex igaming region that remains unrealised in its riches.
RICH in potential yet fiercely competitive and demanding and with a regulatory landscape that is often opaque and difficult, Asia is both the largest gambling market on the planet and also a puzzle that is fiendishly difficult to solve.
When even an igaming behemoth like Playtech sustains great damage in the region, the scale of the challenge in tackling Asia becomes apparent. Last year, the provider suffered greatly in black markets including Malaysia and China, blaming “a particularly aggressive pricing environment from new entrants” for its difficulties, which contributed to the firm’s halved net profits for 2018.
