Adam Conway, head of trading at SIS, explains how additional derivative markets will lead to an enhanced greyhound and horse racing experience.

Adam

HEAD onto any sportsbook and there’s an abundance of markets for bettors to choose from, on a range of sports across the globe.

None so more than with football betting, where in-play opportunities have been the major driver in the vast volumes of markets on offer. Bets can now be placed on almost any outcome, such as the next goalscorer, first player to receive a yellow card and team to win the next throw-in.

Read the full article in the latest issue of iNTERGAMINGi