Paula Murphy, business development manager at Mindway AI, explains how the company’s upcoming rebrand enforces its mission to make all players responsible gamers.

Mindway AI

INTERGAMINGi: Tell readers about Mindway AI and what you do.

PM: A spin-out from Aarhus University in Denmark, Mindway AI is a technology company focused on responsible gambling solutions. We bring together a unique combination of neuroscience, expert psychological assessment and AI to enable operators to enhance player protection.

We focus on two main solutions – GameScanner is a detection system designed to identify customers who are at risk of suffering from gambling-related harm and Gamalyze is our unbiased neuroscience-based self-test.

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