Using Solitics to manage its data and automate its marketing, Delasport achieved significant increases in key customer metrics.
The company continues to grow, with Solitics’ real-time marketing automation platform serving as a major factor driving:
“With such a rich diversity of resources which combine a variety of different data sources, Solitics’ platform enables us to utilise all the data that we have on our sports-betting operators in real-time’’ – Eli Moscovich, VP strategic partnerships in Delasport.
The company
Delasport is an international software company that provides online sports betting and igaming B2B software solutions to white-label operators and online bookmakers.
Established in 2010, Delasport markets its turnkey and software solutions through operations across Europe and Asia.
The challenges
Delasport did not utilise a complete marketing automation solution, which would enable robust data integration and real-time data management. Without such a solution in place, the company was unable to make use of the tremendous mass of data at its disposal. Delasport’s process incorporated manual and time-consuming methods for specific targeted marketing practices for promotions, campaigns, custom acquisition and retention.
The company’s manual processes did not allow for specific segmentation, or complete real-time personalisation of the massive player-base involved in its labels
These challenges led to the company’s inability to scale its client base at a desired rate, which is why Delasport turned to Solitics.
Delasport and Solitics have collaborated successfully in the past. Since 2018, Delasport has contracted Solitics to increase player conversion and retention. Seeing the successful increase across all defined parameters, Delasport added a B2B vertical to the partnership, including a white-label solution for sports-betting operations in branches across Europe and Asia.
By offering Solitics' solution as part of its B2B package, Delasport’s clients are able to significantly increase their players’ conversion and retention rates
The Solitics solution
With Solitics, Delasport saw an increase of 25 per cent in total deposit amounts.
The Solitics platform provided Delasport with critical capabilities:
A-Z marketing process management and execution:
The Solitics platform allowed Delasport to accurately segment its clients and communicate with them via multiple channels in real-time, including: SMS, email, push notifications, and website pop-ups from a single location.
Solitics supports new channels and providers when the need arises, which helps Delasport’s clients target customers in new regions.
Richer data integration and insights:
Solitics’ full attribution of all the data sources and marketing channels within the Delasport organisation enabled Delasport to immediately consume data and make data-driven decisions, offering its users personalised promotions in real-time, leading to increased customer retention and conversion rates.
Easy planning, management, and implementation of customer journeys:
Solitics provided Delasport with immediate, visual, behavior-based customer journey capabilities, promoting easier and more seamless customer journey data management. All this, while ensuring marketing and sales teams could instantly understand what software and which offers were the best fit for each customer.
Want to see the system in action?
Book a demo at www.solitics.com or email [email protected]
