1xBet shoots the breeze with iNTERGAMINGi and discusses player engagement, CRM and how to ensure a company stands out from the crowd.
Could you tell us how your company defines player engagement?
Of course, we have internal statistics, which are analysed in the most detailed way both by 1xBet specialists and by using advanced data machine processing. Based on the processing of these statistics, we get an objective portrait of the general interest in certain varieties of the product that we offer and see what interests specific players. All this helps both to adjust the company’s global development strategy and personalise the offers to the players.
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