Online bingo is an undoubted success story but, unlike much of the i-gaming industry, it has struggled with the move to mobile. As this threatens to hold the bingo sector back, iNTERGAMINGi talks to some leading industry figures.
USER experience. This, more than anything, is key to success of online bingo, whether on desktop or mobile.
In fact, making the leap to mobile has proved especially challenging for some. There are the familiar challenges of screen size and the vast range of mobile devices but for bingo, with its chat component and mini games, the four or five-inch screen can seem especially limiting.
INTERGAMINGi asks just what can be done to bump this most social of games into the on-the-go arena. Time and again we hear of bingo’s unique demographic, the social aspect of that group and how bingo appeals to both.
Is the player base really so clearly defined and if it is how does that inform the online bingo offer? Montse Puig, COO at Akamon Entertainment, says: “Yes, bingo has a very well defined demographic profile and this is really helpful when it comes to designing an engaging experience and a successful product.
“The biggest challenge might come if your product is present in different markets with differentiated cultures. Then you must focus in understanding what the locals expect from your product and deliver a fully localised product - not simply translated.”
Read the full article in issue 2 of iNTERGAMINGi
