Paul Fox, CEO of online gaming operator LeTou, examines the trend for football shirt sponsorship – and what the future holds.
A RECORD 10 English Premier League clubs were sponsored by betting companies last season and that figure has remained high with two of the newly promoted sides following the trend this summer.
A further 16 clubs in England’s second and third tiers have similar deals. Considering the first betting sponsorship deal was signed with a Premier League club in 2002, there has been a dramatic rise in recent years as more gaming companies enter the top flight.
