iNTERGAMINGi spoke to CEO David Flynn about the success of NYX Interactive and the growing influence of mobile.
IN recent times, Scandinavia has earned a fearsome reputation as the originator of some of the most engaging stories of the new century. Henning Mankell’s Wallander and Stieg Larsson’s Millennium series head a field packed with Killings, Bridges and Danish political melodrama.
The i-gaming sector may not always rank alongside police procedurals in terms of viewing figures but, in NYX Interactive, Sweden is producing another compelling story. “NYX Interactive started in 2006 in Scandinavia,” says CEO David Flynn, “when 10 entrepreneurial chaps from the banking industry, who were focused on transaction systems for the Swedish stock exchange, came across gaming by chance and found it more exciting than the banking industry.”
Flynn joined in 2010 and oversaw the rise of the company and indeed OGS, the company’s open gaming system and most recent product offering: “The OGS was something I’d always wanted to do and so when we got the opportunity to focus on that product I began looking in the marketplace for outstanding content partners and found NextGen Gaming and, eventually, we acquired the company [in November 2011].”
“NYX Gaming Group was effectively born and we now have offices in London, Sydney, Stockholm and Las Vegas. We use NextGen Gaming as the launching catalyst for our mobile casino product and have integrated several third-party suppliers as well, including Sheriff Gaming, Luckee and iGaming2Go.”
The focus on mobile has seen a great deal of change in even that short time. “I used to be vice president at Ongame and, in 2008, we released the first real-money poker product for mobile. It was a multiplayer mobile product connected to our standard poker gaming server.
Read the full article in the latest issue of iNTERGAMINGi.
