CEO of CEGO, Allan Auning-Hansen, discusses growth, the complexities of entering new markets, his unusual ascent to CEO, and gives insight to the exciting products the company has in store for the future.
COULD you give us some background on the company and what it does?
CEGO is an online casino operator that was born out of the freeplay market in Denmark. When the country embraced regulation and licensing in 2012, we took that DNA into the real money space and began developing our own slots and casino games in-house for our Spilnu.dk brand. Since then, bingo has been added to the product offering and we have launched brands in two other markets – Lykost in Sweden and Happy Tiger in the UK. Our ethos of targeting casual players and providing them with long playing sessions for low stakes remains the same regardless of the market we are in.
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