Betsson Group Affiliates’ head of affiliates Triston Smook backs the recent trend of acquisitions in the sector to continue in 2024.
Igaming events are crucial on a number of fronts, with unlocking business potential for a wide range of businesses chief among them. More recently, though, the affiliate presence at some of the biggest events has markedly increased.
The expansion of the US and LatAm markets in recent years has no doubt fuelled this growth and, in tandem, the number of acquisitions in the affiliate sector is also growing.
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