SoftConstruct will open two physical NFT art stores in Dubai, offering a real-life NFT art experience.

SoftConstruct, ftNFT

The stores will supply limited edition offers and other merchandise by the artists in Dubai Mall and Mall of the Emirates.

Fastex Ecosystem, powered by SoftConstruct – whose parent company is BetConstruct – is using signature-style branding to support its new stores.

Vigen Badalyan, co-founder of SoftConstruct, said: "SoftConstruct unveils ftNFT physical stores located in Dubai Mall and Mall of the Emirates - the city’s most iconic retail and entertainment destinations, welcoming over 130 million visitors yearly.

“ftNFT stores, where visitors can explore and purchase NFTs, will feature exclusive offers and works by modern artists.”

The ftNFT stores are designed to leave space for people to interact with the technology – as well as the actual art.

ftNFT uses a fraction of its stores to sell genuine NFT art products, offering advancements in sustainable design and a team of qualified specialists ready to assist with discovery, engagement, delivery and the buying process.

A large part of the store is dedicated to letting people learn about Web3, NFTs and to ask questions at the Fast desk, an idea similar to a concierge service at a hotel. The latter feature will provide face-to-face support for customers.