TAG Media Limited, the i-gaming marketing and business development consultancy, has joined forces with Isle of Man-based SMP Partners, a provider of consulting and corporate services to the international online gambling sector.
This deal will enable TAG to offer brokerage, M&A transactional support and advisory services to i-gaming affiliates looking to explore acquisition and exit opportunities. The company has more than seven years experience of providing independent affiliate marketing services through GameOn Affiliates, which it acquired at the end of 2015.
Speaking on behalf of TAG Media, Tom Galanis said: “Increasingly, we have been getting calls from affiliates looking to explore an exit. With several super affiliates rapidly expanding their portfolios in preparation for floatation and beyond, M&A has never been as prominent in the affiliate space as it is at the moment. Our independent status and huge range of affiliate contacts, together with the expertise SMP Partners offers, we believe we have a service to ensure affiliates maximum value and can expect an optimum deal that progresses smoothly and results in a final sale that pleases all parties.”
David Hudson, group director of SMP, added: “Over the last few years we have seen an increasing demand from gaming businesses for transactional support in M&A activity and due diligence related services. With significant knowledge of the wider gaming sector and the technical and accounting expertise available across our Group we are delighted to be working with Tom and TAG Media to bring these services to a wider audience.”
