OceanBet will utilise Intelitics to power its affiliate program and paid-media channels.
The partnership forms part of OceanBet’s wider efforts to ramp up customer acquisition for launch.
OceanBet will use Intelitics’ platform and product suite to manage key activities in markets such as Brazil and Canada.
The deal, which will employ the granular data, AI-driven insights, campaign monitoring and automated reporting offered by Intelitics, will provide OceanBet’s affiliate partners with access to real-time data and analytics as well as flexible pixel tracking.
Allan Petrilli, VP of sales and growth at Intelitics, said the move will “allow OceanBet to be aggressive with their spend” and “drive new player sign-ups at pace and scale in each of the markets they target.”
Al Turner at OceanBet added that Intelitics’ platform, tools and capabilities are “so far ahead of the curve” and will help the company “deploy our hugely ambitious plans for our affiliate program and the OceanBet brand.”
