Catena Media vice president North America Ryan Harper believes the company has had a “solid run-up” to the launch of online sports betting affiliation in North Carolina.
The US state opened its doors to regulated mobile sports wagering on Monday, with several operators going live.
Affiliate Catena is also looking to make its mark in the Tar Heel State.
“In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers,” the company said.
“Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.”
Harper said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
