Catena Media’s vice president for North America has said the sports betting affiliate has recorded a “successful start” to its operations in Kentucky.
The company said its national brands such as Legal Sports Report, Gaming Today and The Lines drove the Bluegrass State launch.
Catena’s media partnership with The Sporting News also helped to drive player sign-ups and player engagement, Catena said, following pre-launch marketing campaigns and targeted offers from Kentucky operators.
Ryan Harper, Catena’s VP for the region, said: “We're pleased to see a successful start to legal sports betting in Kentucky.
“Player registrations on our sites matched our expectations and we anticipate continued progress as more people discover the benefits of safe, regulated online sports betting."
