Software developer and provider Playtech has expanded its existing software and advisory services agreements with Ladbrokes.
The new agreement will provide Ladbrokes with access to Playtech's full technology and product suite. The agreement, for an initial period of more than five years, begins with the launch of a new Vegas tab on Ladbrokes' digital platforms, offering a suite of casino and games products across online, mobile and tablet, with the other products to follow in due course.
Mor Weizer, Playtech's CEO, said it represented a landmark transaction for the company: “Ladbrokes is one of the largest and most respected brands in the betting and gaming industry, and we are delighted to have secured the opportunity to play an important role in accelerating the growth of its digital business.
“The breadth and depth of the software and services to be provided under these agreements are unique to Playtech, and reflect the group's successful acquisition strategy.
“We are very excited about the prospects for this venture with Ladbrokes and are committed to making it a great success," added Weizer.
