Gala Coral Group has relaunched its sports betting website coral.co.uk on the Playtech platform.
Following the agreement last year to employ Playtech as its exclusive platform provider, Gala Coral moved its two major brands, Gala Casino and Gala Bingo, to Playtech’s software and has now concluded the migration with Coral.
Gala Coral is also utilising Playtech’s IMS as its sole central management system and the portal to control user interface and communication with players in real time, meaning Coral can customise and personalise content and bonus offerings according to player preferences.
Shay Segev, Playtech COO, said: “Playtech’s Portal and IMS, along with our award-winning products, provide the unique functionality indispensable to operators who are looking for that one-stop shop.”
Carl Leaver, Gala Coral Group CEO, added: “We are very pleased to have completed our migration to Playtech’s platform and products. Having a single wallet will enable us to be more effective at growing our customers’ loyalty and increasing cross-sell.”
