Isle of Man-based network Cash Ball is to provide UK magazine Loaded with a fully managed white label casino solution.
Loaded was launched in 1994, aimed at 18-40-year-old men and offering a mix of articles about girls, films, music and sport.
Gaming has also been a consistent focus with the brand now planning to enter the online casino market for the first time.
Founded in 2010, Cash Ball provides white label and social gaming solutions offering games content from Microgaming, NextGen, NYX and Sherrif on online, social and mobile platforms.
Marketing manager Louise Cary said Cash Ball was excited to be working with the famous title, adding: “Loaded’s international readership matches perfectly with Cash Ball’s ability to deliver social and real money wagering on a global scale.”
Loaded editor Ian Edmondson said: “Leveraging the international reach of the Loaded brand means that we have ambitions to grow the business beyond a white label and Cash Ball gives us a unique opportunity to do this.”
