Mobile gambling specialist Probability has entered into a strategic relationship for mobile gambling with Glu Mobile, a developer and publisher of freemium games for smartphone and tablet devices.
Probability will leverage existing Glu original IP to create a suite of Glu-branded real-money mobile slot games. Many of Glu's leading brands, such as Contract Killer, Deer Hunter and Gun Bros, have millions of worldwide players. The slot games will be distributed to audiences in Probability's regulated markets, initially the UK and Italy.
Glu original IP-branded casino games will be offered as part of the Probability portfolio to its direct customers on brands, including LadyLuck's, as well being available as additional content to its white label partners and B2B clients, which include PaddyPower, William Hill, Rank and Ladbrokes.
"The games developed by Glu feature great characters and stories and they look fantastic,’ said Charles Cohen, CEO of Probability. “Some of these titles have had many millions of downloads worldwide. We have a unique opportunity to work with Glu to fashion great slots games that will appeal to our customers as well as those of our B2B clients.
"We look forward to deepening our relationship with Glu as we seek to expand our regulatory reach to new markets worldwide."
