Malta-based bookmaker Betway has been announced as the title sponsor of Trinity Mirror’s fantasy football platform.
In a deal reportedly worth £600,000, Mirror Fantasy Football will be branded with the Betway logo for the next three years and users will have direct access to the bookmaker’s online betting services. It will also allow customers to seamlessly update their fantasy football team and place bets within the same site.
Included in the deal are Trinity Mirror sites Mirror Online, Manchester Evening News, Liverpool Echo, Newcastle Chronicle, Birmingham Mail and Wales Online.
The partnership demonstrates Trinity Mirror’s commitment to developing its digital side of the business.
Betway is planning a series of promotions over the coming months that will help raise the profile of the betting company.
