Rank Interactive betting site Blue Square Bet has signed a multi-year contract with OpenBet.
Blue Square Bet, OpenBet’s first ever customer, has signed up to a multi-year contract for the sportsbook and online gaming software supplier’s online product Roadmap.
The betting site first became a customer in 1999 when it launched its sportsbook using OpenBet’s software. During the last 10 years, it was one of the pioneering brands to feature in-play betting and also the first customer to go live with one of OpenBet Casino’s key features, which allows any third-party games to be seamlessly integrated into a tailored games offering.
Managing director of Rank Interactive Mark Jones commented: “The dynamic of the relationship has meant that Blue Square Bet has been able to compete with the rest of the industry, sound in the knowledge that the platform on which we are built provides us with the best opportunity. The new online product roadmap gives us the assurance that OpenBet is committed to building on their market-leading position and we look forward to continuing our relationship going forward.”
The roadmap brings together a number of products that will give Blue Square Bet the ability to keep improving their overall online sportsbook performance and increase scalability across a number of channels. It will also deliver more sophisticated promotions, improved liability management and enhanced bet placement.
