UK bookmaker William Hill is understood to be providing financial backing for NYX Gaming’s £300m bid for OpenBet, reports the Telegraph.
OpenBet, which providers betting software to major UK bookmakers including William Hill, is believed to have a market value of between £250m and £300m with any potential sale being overseen by investment bank Morgan Stanley.
Playtech is also believed to hold an interest in acquiring OpenBet.
Private equity firm Vitruvian Partners took control of OpenBet five years ago when it backed a £208m management buy-out of the London-based firm.
