Leading bookmaker William Hill has appointed Philip Bowcock as CEO with immediate effect. Bowcock was appointed interim CEO in July, 2016, having previously been chief financial officer of the company.

William Hill appoints new CEO

William Hill chairman, Gareth Davis, said: "Since his appointment as interim CEO last July, Philip has driven the business forward at real pace and we have seen important progress across our online, retail and international businesses over that time. Our recent results show that William Hill is now in a stronger position and Philip has outlined a clear plan to continue that momentum into the future."

Bowcock said: "I am proud to be chosen to lead William Hill, a business that millions of customers trust and a brand that is synonymous with betting. During my time at the helm, I have had the opportunity to lead a passionate, talented and committed team and we have made considerable operational progress in recent months. The team and I are excited by the opportunity to keep improving our position in all our key markets while delivering a great experience for our customers."

The chartered management accountant joined William Hill from Cineworld Group, where he was finance director for nearly four years. Previously, he was finance director at Luminar, having had senior finance roles at Barratt Developments and Tesco. He also spent seven years at Hilton Group as vice president of finance at a time when the company owned Ladbrokes.