Thomas Dodds discovers what makes kiddie rides so important to the industry.
Our first introduction to the world of amusements can come in all shapes and sizes, from a trip to the arcade on family holiday to a day out at a theme park. More often than not it is through the simple coin-operated kiddie ride that can be found outside or within FECs, cinemas, shopping centres or soft play centres across the world that are a child’s first foray into the industry.
Some might not be so lucky to remember their first brush with the industry, unlike World of Rides’ David Robinson, who explained “first impressions are so important to children.”
Read the full article in the May issue of InterGame
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