SBTech has sealed two separate deals to provide it’s omni-channel sportsbook offering to two leading retail operators, Germany’s bet90 and the Romanian Get’s Bet.
Fast-growing sports betting operator bet90 will be using omni-channel infrastructure provided by SBTech to drive its online and offline expansion plans, unifying online, mobile and retail operations with SBTech’s Infinity Account.
Bet90’s offline division has 2,000-plus terminals across its retail network, mainly in Germany. Iosif Galea, bet90 director, said: “As proven innovators in the football betting space and with a reputation for speed and expertise, bet90 has been planning to offer an omni-channel experience for some time.”
In Romania, Get’s Bet’s shop network will now be powered by SBTech’s omni-channel solution, also using the Infinity Account. SBTech’s cashier interface will support integrated cash and voucher processing for the transfer of funds between over-the-counter transactions and self-service betting terminals.
Get’s Bet will also benefit from remote management and monitoring of its retail operations from a single console, with real-time 360-degree player analysis, 24/7 operational support, advanced reporting protocols, integrations with key ERP and CRM systems and unrivalled cross-promotional capacities.
Richard Carter, CEO of SBTech, said: "SBTech’s omni-channel offering delivers a unified and ubiquitous user experience for customers of companies in regulated markets worldwide, enhancing operator profits across the board.
“As we extend our dominance in the key eastern European territories, I’m very pleased that we will also be partnering with Get’s Bet, enhancing their product and helping them to achieve even greater commercial success."
