The new partnership between the music teams in the UK and US representing TouchTunes, the digital jukebox supplier, is helping to drive cash boxes on both sides of the Atlantic.
The UK team is based in London while that of the US is in New York. They are working together with expert music insight and play data to deliver bespoke profiles to stimulate customer engagement and drive the cash boxes.
James Luck (pictured), commercial director Soundnet/TouchTunes, said: “Our teams have weekly meetings to discuss impending changes or updates using the data trends from our own play/search analysis as well as dominant themes identified across mainstream and social media channels.
“We have an exclusive deal with the Official Chart Company so the music within each ‘profile’ is always contemporary and relevant. We have the one million-song database so every user still has a wealth of classic hits, ‘non-highlighted’ artists and song titles to choose between.”
Luck said that TouchTunes’ Angelina model had cash box revenues nearly 40 per cent above the UK national average.
