TouchMagix will be unveiling its innovative new title Pop It! at the upcoming IAAPA Expo Europe 2023 at Vienna, Austria.

popit

FoxMind, creator and distributor of toys and games designed to stimulate the mind, has licensed the use of its highly popular title to TouchMagix to develop an innovative redemption game.

Anup Tapadia, founder of TouchMagix, said: "We’re thrilled with the collaboration with FoxMind, and look forward to introducing Pop It! at IAAPA Expo. It’s a great licence, which we have imagined in a never-seen-before redemption game for our audience.

“It has seen a tremendous response in the US market where it was launched at Bowl Expo in June. We are confident that this game will be a big hit worldwide.”

TouchMagix will be showcasing Pop It! at the UDC booth (B203) at IAAPA Expo Europe wher show attendees are invited to try out the game for themselves.