Toca Football is expanding its football entertainment and dining concept, Toca Social, to Mexico through a partnership with amusement park and recreational venue operator Ventura Entertainment.
Toca Social calls itself “the world’s first interactive football and dining experience, combining immersive gaming and world class food and drink” and can cater for social and corporate events.
Ventura plans to open a minimum of 20 Toca Social venues over the next 10 years, with a total investment of over $100 million, reports sportsbusiness.com. The partnership is Toca’s first-ever franchising deal.
The company’s first Toca Social, located at the O2 in London, attracted 300,000 guests in its first year of operation when it opened in 2021.
Ventura serves over 2 million guests annually and is also the exclusive franchisor for Topgolf in Mexico.
