Ashleigh Potts has joined The Entertainment and Education Group as chief operating officer of Play ‘N’ Learn.
Potts brings over 17 years of experience in the entertainment, retail and consumer marketing sectors across the Middle East, UK and Australia. Her most recent role was vice president of sales and marketing at Majid Al Futtaim Entertainment, where she led commercial strategy and customer experience for brands including Magic Planet, Little Explorers and VOX Cinemas.
As part of her new role based in Singapore, Potts will be responsible for driving brand leadership, strategic growth and operational excellence for Play ‘N’ Learn, the indoor playground and café brand.
Sonaal Chopra, group CEO of TEEG, said: “Ashleigh’s deep expertise in family entertainment, experiential retail and data-led growth strategy makes her an exceptional fit for Play ‘N’ Learn. She brings both the creative flair and commercial acumen needed to scale this brand across Asia while keeping our guest experience truly best-in-class.”
