UK adult gaming centre operator Talarius is to sponsor Wolverhampton racecourse – the country’s busiest – through its Quicksilver brand.
The deal, which will run across six race days between September and December, is part of the company’s plans to ramp up national marketing to increase awareness of its brand and increase its market share.
Quicksilver will feature on banner advertisements at the course, while the brand will also be included in race names across six featured race days. It will also have a presence at the racecourse throughout the year.
“We are thrilled to have the opportunity to raise the profile of our largest brand, Quicksilver, at such an exciting venue with high footfall and a fantastic atmosphere,” said Talarius chief executive Peter Harvey. “We will be beaming our Quicksilver brand into bookmakers around the country as part of the national satellite TV coverage.”
Talarius, a subsidiary of Australia’s Tatts Group, has 172 Quicksilver AGCs across the UK.
“The sponsorship will help us to increase our market share as we move into the next phase of Talarius’ growth and development, and we look forward to seeing the results,” added Harvey.
