An attractions industry economic analysis for the Middle East region, including several African countries, has been unveiled by IAAPA.
The study was conducted in 2023, compiling data from 2022 by Tourism Economics commissioned by IAAPA, the global association for the attractions industry.
The study examined data from 15 countries across the region, encompassing a wide array of attractions including amusement/theme parks, water parks and family entertainment centres.
It revealed that collectively, attractions in the Middle East and parts of Africa generated a $24.3bn in revenue. This substantial economic influx fuels growth within the industry and contributes significantly to the region's overall economic landscape.
It also indicated that the attractions industry is a key driver of employment, supporting over 565,000 jobs. From direct employment within attractions to indirect and induced impacts across related sectors, the industry plays a pivotal role in providing livelihoods and opportunities for individuals across the region.
A further finding was that the attractions industry contributed approximately $2.5bn in taxes during the examined period. This substantial tax contribution underscores the industry's role in supporting public services and infrastructure development, further enhancing the socio-economic fabric of the Middle East and Africa.
Peter Van Der Schans, vice-president and executive director at IAAPA EMEA, said: "The results of our study underscore the resilience and potential of the attractions industry in the Middle East and parts of Africa.
“As we navigate through dynamic global landscapes, it is crucial to recognise the substantial economic contributions of attractions, particularly in terms of revenue generation, job creation, and tax contributions."
