Storm Gaming Technology has entered into agreement with ITV, the UK’s largest commercial television corporation, to secure the gaming content development rights to hit game show, The Chase.
The deal covers all platforms for retail and pay-to-play gaming, including both category C AWP and SWP content.
Richard Sheldon, managing director of Storm Gaming, said: “The Chase is a superb brand and the start of what we are confident will be a great relationship with ITV.
“We will be producing both analogue and video-based AWP and gaming products, aimed at a range of market sectors. In addition, we have secured the SWP rights with a definite idea in mind.
“The show format provides great synergies for content development and between three and five million viewers enjoy the show every day in the UK, so the power and popularity of the brand is totally proven.”
The Chase is one of ITV’s most successful daytime programmes and was voted Best Daytime Show at this year’s UK National Television Awards. The Chase has been franchised to nine further countries, including the US and Australia.
