Scientific Games has once again been selected as primary instant game provider for the lottery of the US state of South Dakota.
The lottery awarded the company a new three-year contract for instant games and related services that may be extended for an additional three years, building on their existing 29-year partnership.
Norm Lingle, executive director of the South Dakota Lottery, said: “For nearly three decades, Scientific Games has helped us create fun and entertaining instant games that appeal to South Dakotans.
“We will continue our work together to launch new games in our mission to responsibly grow retail sales and contributions to education, natural resources, the General Fund and the Capital Construction Fund in our state.”
John Schulz, senior vice president of instant products for Scientific Games, said: “We have a trusted relationship with the South Dakota Lottery as their primary provider of instant games, and now we will be sharing with them the best practices of our SalesMaker programme.
“SalesMaker is highly customised for small stores as well as large chains, and it has had a proven impact on lottery sales and retailer profits per square foot in the jurisdictions where it has been implemented.”
