Snow experts Industrial Frigo ICE and SnowMagic have formed a partnership to bring new snow and ice attractions to North America.
Combining this week on a joint IAAPA booth, the two companies said that they are ready to provide turnkey snow and ice elements to amusement, hospitality and entertainment operations.
Between them, the two companies have 70 years of experience in building winter venues in warm climates, as well as snow and ice-based recreations in traditionally winter venues.
“From the beaches of southern California to Colorado’s Rocky Mountains and anywhere else in the world, we can provide snow tubing, snow play, skating and ice bumper cars day-in/day-out,” said SnowMagic president Albert Bronander, pictured left in the photograph.
The partnership has just created a multi-element winter amusement park within the Gaylord Rockies Resort and Convention Center at Denver, Colorado. It runs from mid-November through to January 1, and is notable for a towering snow tubing hill, surrounded by a skating rink, bumper cars and snow play area.
“Working together we have proven that comprehensive winter-themed venues often in settings where snow and ice ar a novelty, are both possible and profitable", said Industrial Frigo Ice president Roberto Penocchio (right in the photograph).
