Saudi Entertainment Ventures has licensed the Play-Doh brand from Hasbro to create the world's first Play-Doh themed attractions.
Seven will develop and operate the educational entertainment centres based on the IP of the popular sculpting toy Play-Doh, to be based at eight of the company's entertainment centres across Saudi Arabia.
The centres are to be installed over the next 10 years, bringing attractions such as "multilevel playscapes, creativity stations and sensory discovery activity areas" to children in the vicinity.
Seven chairman Abdullah AlDawood said: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia. Our Play-Doh themed entertainment centres will inspire the creative minds and imaginations of children across the kingdom.
"Children will be able to learn while having fun at our Play-Doh centres located at Seven entertainment destinations. We are delighted to once again be pioneering the kingdom’s entertainment landscape with the first ever Play-Doh themed entertainment centres as we continue to enhance the quality of life for the people of Saudi Arabia.”
Matt Proulx, VP of location-based entertainment at Hasbro, added: “We are thrilled to be working alongside Seven to bring these truly unique experiences to Play-Doh fans in the kingdom. Championed by our Blueprint 2.0 strategy, Hasbro is creating the best branded entertainment experiences.
"We’re excited for people to visit these immersive attractions in the future and we are we’re sure they will delight new and lifelong fans and families of the brands for many years to come.”
