Greenspace Leisure, operator of multiple FECs in the UK, has recently implemented Semnox’s Integrated Cashless Debit card system into two of its parks.
The system allows customers to load money onto a debit card and use the credits throughout the parks’ rides and activities. It also incorporates multi-channel sale points, an IP65-rated reader and handheld POS/game readers. The system’s customer relationship management system allows customers to register themselves online and receive offers that can be utilised at the park for future visits.
Jay Wheatley, co-founder of Greenspace Leisure, said: “Our business is a family-owned enterprise and it is about bringing families together. We wanted an integrated system that could not only help us run our parks effectively but also help profile our customers and incentivise them with offers/promotions to come back again and again.”
“The online registration module is a great add-on and, with more and more customers registering online, we are able to stay in touch with them with the latest offering at our park. We are planning a rollout of Semnox’s cashless system at our other sites as well after seeing the success we have had at these two,” he added.
Umesh Prabhu, vice president of Semnox Solutions, said: “Our proposition of having an integrated single solution that allows theme park operators the ability to manage their entire spectrum of business is unique in the industry and we will continue to work with our customers to build further.”
