Technology solutions provider for the entertainment industry, Semnox Solutions, has been granted the US patent for its RFID Tag Roaming product, which enables a more seamless guest experience for venue operators with two or more locations.
“We are excited to announce our RFID Tag Roaming solution, which provides an innovative approach to offering a seamless experience across all stores for multi-store amusement operators,” said Semnox managing director Iqbal Mohammad. “Our solution provides immense power to multi-store operations by creating a virtual cloud environment wherein the businesses are not risking connectivity issues that disrupt their operations”.
With Semnox’s unique account roaming solution, customers can enjoy a single user profile/account for venues with multiple stores. This ensures that they can use their entitlements, card balances, loyalty points, and membership benefits across all brand stores while accumulating redemption points.
The solution uses a software-only approach that synchronises a local activity with a cloud database, which is then accessible to other stores in real time. The on-demand capability of the solution provides just-in-time roaming when required. This feature optimises costs and provides an efficient solution for multi-unit venues.
“This approach eliminates the need for expensive hardware and database software feature costs, reducing the total cost of ownership,” explained Mohammad. “The solution is scalable and can be used in small-band stores or corporations with hundreds of stores.”
Stores can also be zoned into auto-roam clusters creating region-based zones where roaming activity is more frequent. By restricting synchronisation activity to set zone levels, the latest information is made available to all stores in the zone while saving on network bandwidth and storage.
The solution’s ability for two-way synchronisation between the cloud and the stores gives corporations more control over operations from their headquarters. Implemented with e-commerce, Tag Roaming can also help create products and launch promotions from headquarters to push to all locations.
