A new operational partnership has been announced between Sega Amusements International and Superbowl UK, a major tenpin bowling operator.
The deal covers machine supply to Superbowl UK’s six locations and to all new venues in the future, the first of which will open in Ipswich, England, in March.
Sega will supply a bespoke amusement portfolio that is different from other bowling locations in the UK. An initial investment of £1.5m has been made by Superbowl UK in Sega product.
Superbowl UK is planning another 10 locations in the UK over the next four years.
In the picture, from left to right, are: Paul Williams, CEO at Sega, Justin Burke, general manager at Sega, Paul Quaintance, director at Superbowl UK, and David Barnham, operations manager at Sega.
