Sega is to showcase a broad portfolio of products at the DEAL show in Dubai in April, as it once again teams up with its Middle East partner Amusement Services International.
At the event, which is due to be held on April 8-10, Sega will present the 55ins theatre cabinet version of its Transformers Human Alliance video title, alongside racing games Storm Riders and Storm Racer. Visitors will have the opportunity to experience Sega’s Dream Raiders game and Triotech’s Typhoon simulator.
The latest title in Sega’s collection of video redemption games, Plants vs. Zombies the Last Stand, will also be taking centre stage.
Among the other titles on show will be the follow-up to the hugely successful Key Master prize vending game, Axe Master, as well as two products specifically designed for children – Hello Kitty Air Hockey and Sonic Kiddie Ride.
Sega Prize Europe’s Tokio range of electronics and collectible plush will be on show too.
“The DEAL show has continued to go from strength to strength over the years, despite the global financial crisis,” Sega said. “Now with business optimism and investment opportunities raising, this year’s show is expected to be even better with thousands of industry professionals, buyers and suppliers visiting the show to network, share ideas and experience the most innovative products the industry has to offer.”
