A new redemption game jointly developed by ICE and Sega for the ICE carnival skill-wall series is about to be launched on the international market.

Hoopla is a new skill redemption family-play game in which players toss hoops, trying to land them on all four hooks in the time allowed. That advances play to the bonus round for big ticket rewards.
It is yet another in the long series of successful collaborations between the two companies. Many of their games have been marketed by Sega throughout Europe and other markets.
Joe Coppola, VP of sales for ICE, stated: “Sega has done a remarkable job selling our carnival series over the past five years throughout Europe and Russia. They recognised the timelessness of this series of games and the appeal it has globally. So when they came to us with this concept for Hoopla we were happy to work with them.
"Sega’s R&D team delivered a fantastic working prototype and working closely with the ICE development team together fine-tuned some of the mechanics, enhanced the cabinet design and particularly made the bonus feature truly exciting, adding a whole new dimension to the game. The final result is an excellent sixth game that we are proud to add to the series that started with Milk Jug Toss, Down the Clown, Gold Fish’n, Whack ‘n’ Win and Bean Bag Toss.”
The game will be on show in Orlando from November 14-17 at IAAPA on both companies’ stands.