Industry experts have identified key trends for 2024 that will be used to shape the agenda of the upcoming SEA Expo in Riyadh, Saudi Arabia.
Taking place from May 7-9 at the Riyadh Front Exhibition and Conference Cetnre, the event will showcase the latest innovations in the amusement and entertainment industry.
At a recent advisory board meeting, experts identified “exploring global investment strategies, understanding the next-generation market, empowering the Saudi workforce, embracing green entertainment and examining crypto tech” as the key trends that will be addressed at the show.
Financial insights revealed a need for a stronger focus on attracting more international business to the country, while retaining and developing the next generation of talent was highlighted as a priority, recognising the sector’s potential to contribute more than US$23bn to the country’s GDP by 2030 and creating over 100,000 jobs.
Doug Stagner, executive director of attractions at Saudi Entertainment Ventures and SEA Expo board member, said: “What’s happening in Saudi Arabia has never been done before in the attractions industry.
"There are groundbreaking attractions and rides that have never been built before, and there are new concepts and ideas that will come out of Saudi Arabia, including discussions at this year’s Expo which will end up in other parts of the world, so what’s happening here has a much larger impact that extends beyond the borders of Saudi Arabia.”
More than 350 exhibitors are set to be at the expo, which is co-located with the Saudi Light and Sound Expo.
