The US industry was surprised to learn this week that one of its best-recognised experts in the redemption games sector, Neal Rosenberg, has left Elaut.
Rosenberg said that his "job was complete" in getting the US offshoot of the famous Belgian company off the ground and he said that he was now looking for another industry challenge.
Rosenberg was instrumental in the merger of operator Monduce with Elaut in 2005. He was also heavily involved in the subsequent acquisition of Bruce Amusements in 2008 and the creation of Elaut USA Inc, which merged Pinball Sales.com with Monduce.
"It is not unusual for key players who put these mergers together to move on," said Rosenberg. Jack Guarnieri, Elaut USA CEO, said: "Without Neal’s effort, ideas and perseverance, much of what was accomplished in the last few years at the former Monduce would not have happened. On a personal and professional note, I thank Neal for all that he has done."
Rosenberg has had a long career in the coin-op business. He was born into the industry and his late father, Leo Rosenberg, was a street operator in the old days of "Coin Row" on Tenth Avenue in New York City. Leo and Neal founded Beverly Music and Vending Services, which became a long-standing success story in the business. Neal went on to serve over 20 years with Betson Enterprises, ending up as director of operations and joined Elaut 10 years ago.
