Racecourse Media Group and Satellite Information Services have agreed a five-year deal for the distribution of images and data to licensed betting offices across the UK and Ireland from 2018.
RMG will retain responsibility for collecting pictures and data from all its fixtures with SIS making the information available to major bookmakers for use in in-house channels, most of which are produced by SIS. The new deal will deliver a “significant uplift” in payments to racecourses and a saving for bookmakers, compared with current arrangements.
The agreement heralds a new era of collaboration between RMG and bookmakers, facilitated by SIS, helping the sport to better understand how to enhance LBO content.
Richard FitzGerald, chief executive of RMG, said: “[The] agreement with SIS is a significant step forward for our courses and shows what can be achieved when racing and bookmakers work together.
“This more efficient rights structure will deliver a significant uplift in payments to racecourses, while bookmakers will be paying reduced costs for guaranteed quality content for the long-term.”
SIS chief executive Gary Smith added: “The deal cements SIS’ role in the retail betting industry for the foreseeable future and ensures that we have the platform from which to continue the reinvention of SIS, developing new products and services for the modern bookmaking and gaming industry.”
