Registration opened this week for the 2025 EAG Expo, to be held at ExCeL in London from January 14-16.

EAG

The show will be the largest in its 15-year history with the introduction of two new events, the Social Immersive Entertainment Expo (SIEE) and the London Casino and Gaming Show (LCG).

The SIEE covers immersive, competitive and social entertainment and will act as the launchpad for innovations in location-based entertainment. LCG is a European land-based casino event. One pass will entitle the holder to access all three shows.

This week the EAG added the Showmen’s Guild of Great Britain to its network of partners and supporting trade organisations. EAG already has partnership arrangements with Euromat, the Bingo Association and, of course, its own owner, Bacta.